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Granola launches native HubSpot integration for automatic CRM syncing from meeting notes
· integrationfeatureapi · granola.ai ↗

Native HubSpot Integration

Granola has released a native integration with HubSpot that eliminates manual CRM data entry after customer meetings. The integration is available on Business and Enterprise plans, allowing users to push enhanced meeting notes directly to HubSpot Contact records in a single click. The sync includes meeting titles, dates, participant lists, enhanced note bodies, and extracted action items.

Key Features

Automatic note enrichment: Granola's AI enhancement automatically adds relevant context and quotes from meeting transcripts before syncing to HubSpot. This means your CRM receives polished summaries, not just raw notes.

Attendee-based matching: The integration intelligently matches notes to the correct HubSpot Contact records using email addresses from your calendar invite, reducing manual selection.

Custom template support: If you use custom note templates in Granola, those formatted sections carry over as structured text in HubSpot activity logs.

Setup and Prerequisites

The integration requires:

  • A Granola Business or Enterprise plan ($14/user/month minimum)
  • A work email account (Google Workspace or Microsoft 365, not personal Gmail/Outlook)
  • HubSpot Super Admin or App Marketplace access
  • A synced calendar for accurate attendee data

Setup takes three steps: connect your HubSpot account via OAuth, share a note to HubSpot from the Share menu, and verify the synced note appears in the Contact's activity timeline.

Zapier Alternative for Automation

For fully automatic syncing without manual share steps, Granola supports Zapier integration with triggers for new notes or notes added to specific folders. Zapier enables advanced routing (notes to multiple HubSpot objects), folder-based automation, and integration with other tools in your workflow.

Use Cases

Sales teams benefit from pipeline context automatically captured during discovery calls—deal signals, budget info, and next steps appear on Contact records without manual CRM entry. Research and product teams can now share customer insights and feature requests from call notes directly to shared Contact records, making discoveries visible to the entire team rather than trapped in personal notes folders.

This integration directly addresses the gap between meeting intelligence (captured in transcripts and notes) and CRM visibility, ensuring customer conversations become searchable institutional knowledge rather than siloed information.