Enhanced Shopping Interface

ChatGPT is introducing a visual-first approach to product discovery, moving beyond text-based recommendations. Users can now browse products in a grid layout, upload images as style inspiration, and refine results conversationally. The new interface presents products side-by-side with key details like price, reviews, and specifications, eliminating the need to jump between multiple tabs and websites.

Agentic Commerce Protocol Expansion

The update leverages an expanded Agentic Commerce Protocol (ACP) to power product discovery. This enables ChatGPT to surface more complete, relevant, and up-to-date product information directly within the chat interface. The system is optimized for speed, relevance, and coverage—reducing search friction and helping users find items that match their budget, preferences, and constraints.

User and Merchant Benefits

For users, shopping transforms from a fragmented, time-consuming process into a single seamless experience. Conversational refinement makes it easy to narrow down options based on specific needs. For merchants, the change brings higher-intent shoppers who are closer to purchase decisions.

Rollout Details

These updates are rolling out to all ChatGPT users this week—across free, Go, Plus, and Pro tiers. OpenAI indicates this is the first phase of continued investment in product discovery capabilities.